Self-AwareNESS
True Luxury: Freedom to be unavailable.
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Is everything around you really that loud? How important do you think you are in that realm? What really happens inside us when we take a moment to pause and feel?
Everything from people to events to emotions to physical objects is abundant in the human ecology. “ A recent study in the Journal of Business Research describes ‘unconventional luxury’ as the value people now place on offline, time-rich experiences—especially post-pandemic.
Forces that fracture time
Two forces that contribute to time deficiency:
- Saturation occurs when every moment is occupied with activities, leaving no space for genuine experiences.
- Acceleration is a phenomenon where individuals prioritize speed and efficiency over well-being.
Evolving Concept
Luxury is no longer about owning rare items but about having significant experiences. Unconventional luxury prioritizes self-awareness, authenticity, and experience richness over status symbols, which can be represented through time, personal style, or emotional connection.
Sarah would enter any environment and not just observe; she would fully integrate into it. She would sit opposite you, her eyes brimming with passion, and inquire, “What is the purpose of traveling if you never truly establish a connection?” You would nod, recognizing she was correct.
And Deborah—have you ever felt the presence of someone similar to her? She is a person who seeks solace in solitude and listens with her soul, not her ears. She sits quietly at Kambi, listening to the world around her—a fly’s whisper, the steady rhythm of cowbells in the distance. “Oh my gosh,” she muttered, her breath catching. “I never take time to just be.” This is new luxury!
The Shift
So, does shift begin when experiencing unconventional luxury through emotional resonance? Emotional resonance is that deep, personal connection we feel—it’s what makes an experience unforgettable, meaningful, and authentic. It’s less about logic and aesthetics and more about what truly moves us. Have you ever had a moment that changed your perspective? Is there a moment that stayed with you long after it occurred? “We would love to hear
How about creating some timeless memories?
- A quiet, slow morning spent with loved ones may feel more luxurious.
- A timeless, well-crafted object that holds sentimental value could be more meaningful than a flashy designer piece.
Making space for yourself, whether in a place or in your mind, helps you see things in a new way. It lets us feel calm and rediscover how wonderful everything really is, instead of just being overwhelmed by too much stuff all at once.
Breath.
